Each year the AIA's national competition in architecture, interior architecture, regional and urban design, and the 25 year award is announced with a poster that features the previous year's winner of the 25 year award — architecture that has stood the test of time. On the reverse side are the instructions for entering in each category. The challenge each year is to create a powerful and unique poster using the winning building while keeping within the AIA's corporate branding standards. Architects need to notice this piece when it crosses their desk.